While going through the toil and turmoil of trying to understand and get the Android phone working the way I wanted, and address all manner of security and privacy issues, I happened upon an event that made me wonder about technology and how George Orwell’s 1984 novel about a future society may already be here. While looking for an app on my PC, using Google, that would allow my Android phone to be answered more easily than in the standard way, I came across one that might have been the answer. So I then went into the Google Play Store on my phone to search for this app, but when I opened the store, that app came up without asking. That took me aback somewhat, as my PC and phone are not synced, nor had I logged into my Google account on either. That was one of those WTF? moments. It seems that I’m not the only one to experience these moments.
‘Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results...’ – Wikipedia. That’s one of the most simple definitions of SEO and you can find many and varied others on the internet, but they generally say much the same, if not in as fewer words. SEO has become something almost associated with the black arts in the way it is often portrayed and promoted as being complex, mysterious and supposedly impossible for the common person to understand. And while there are many references and guides on how to manage SEO for your website, much of it is written or described in less than easy to digest form. Though once again, the quality and ease of understanding varies from site to site.