‘Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results...’ – Wikipedia. That’s one of the most simple definitions of SEO and you can find many and varied others on the internet, but they generally say much the same, if not in as fewer words. SEO has become something almost associated with the black arts in the way it is often portrayed and promoted as being complex, mysterious and supposedly impossible for the common person to understand. And while there are many references and guides on how to manage SEO for your website, much of it is written or described in less than easy to digest form. Though once again, the quality and ease of understanding varies from site to site.