After three great years of the Blessing of the Bikes, I have to sadly note that it will no longer be held in Mirboo North. With everything having gone very quiet for this year’s event, I recently asked Marcel from Inline 4 Cafe, what was happening, as there were rumours suggesting that there wasn’t to be a 2017 event. Regrettably, it’s become just too difficult and stressful to try and run a fourth Blessing of the Bikes in Mirboo North, given the limited resources and lack of wider support. I know from what I’ve personally heard around the traps that there are elements in Mirboo North that have vehemently opposed this event from the very beginning and there also seems to be a general lack of interest from local businesses, as well as the South Gippsland Shire. Though this doesn’t apply to all, as there have been individuals and others that have provided solid support throughout the last three years.
I can already predict the champagne bottles popping as the naysayers cheer the demise of this amazing event, but I would suggest that those people have been looking at things far too narrowly. From a number of perspectives, the event has put Mirboo North on the map and, while it attracted many bike riders on the day, it also made many others who were not aware of this great countryside come to have a look and pass on their experiences. That means that while the Blessing of the Bikes brought a large group together for one day it has also brought visitors, new and old, on a continuous basis throughout the year and this comes from talking to visitors at each of the last three events. It’s the secondary impact that’s of the greatest benefit because it provides ongoing visitors, which makes the town more vibrant and not just a one hit wonder and then back to being a sleepy hollow.
In 2016 I wrote about Tarwin Lower and Unify. Tarwin Lower is a much smaller town than Mirboo North, but has welcomed a three day heavy metal music festival into its heart and benefited immensely. So why is it that a much larger town appears to hold such disdain and even despises a half day event such as the Blessing of the Bikes? If the Blessing of the Bikes was something that brought disrepute and unrest to the town, I could understand any concerns that anyone had, but the nature of the event and the people attending is one of well-behaved and normal people. I’ve talked to many who have attended each year and it’s not like it’s riotous gangs descending onto Mirboo North, any more than the heavy metal music fans going to Unify are out to destroy Tarwin Lower.
VicRoads was apparently inundated with complaints about the road closure and parking during last year’s event, but no one seems to complain about the main street being closed for three or whatever hours for the Mother’s Day Arty Gras festival and parade which, by the way, doesn’t seem to bring in any significant numbers of tourists or the like to Mirboo North. On the other hand, the Mirboo North Italian Festa brings in a huge number of people and clogs the streets with cars, so I wondered when that event would raise protesting cries by those who oppose things that don’t meet with their approval. Inevitably, it didn’t take long at all, as I understand that some aspects of the Italian Festa have already been criticised and complained about by some thin skinned residents or businesses. Should the Italian Festa also move elsewhere to appease a few naysayers?
We have numerous events hosted by surrounding townships such as the potato festival at Thorpdale, the garlic festival at Meeniyan (which reportedly had an estimated $600,000 economic benefit to the town and net profit of over $29,000) and Unify at Tarwin Lower (with the footy club benefiting significantly), and these events seem to be welcomed by the townships and their residents. Yet when we have two unique Australian events in Mirboo North, one which is a special cultural celebration and the other that’s become a major event in the country’s motorcycling racing calendar, they fail to receive the same level of support, and they get petty complaints to boot. And given that Mirboo North is the home of the offices for Destination Gippsland in the old shire hall where the Mirboo North Times resides, you have to wonder about their reason for existence.
Yet despite the difficulties, Marcel and Sabine are still pursuing alternative venues where the Blessing of the Bikes could be held. I’m hoping that one nearby township that would be ideally suited to host this event and has been given the option, sees the value and takes up this once in a lifetime opportunity to put themselves well and truly on the map and reap the ongoing benefits. It’s an event that’s long been celebrated in Europe and the US, and South Gippsland is the only place in the Southern Hemisphere where it’s been held, so it would be a gross shame if pettiness and parochialism caused its demise. This is one event that World + Dog in the motorcycle racing calendar and elsewhere will be keeping their eye on and hoping that it continues to flourish.
So for all of you riders and others that have supported the Blessing of the Bikes for the last three years, if you’re wondering what’s happening this year, well, nothing is happening unless a new home is found. But keep riding through and enjoying the great countryside that’s on offer until that too is denied you. I guess the difference is that you’re not riding a treadly and dressed in Lycra, else everything would be open to you and every effort made to look after you, including road closures. I’ll be keeping in touch with Marcel and Sabine to see how they are faring and will provide updates as things unfold.
Addendum: I spoke with Marcel after his Facebook announcement, and the comments that I’ve received here, and one thing became apparent is that when Marcel mentioned ‘the broader Mirboo North community’, he really meant the broader Mirboo North business community as well as the South Gippsland Shire. The Blessing of the Bikes has grown to become a much larger event than ever anticipated, and I think will grow even larger, and clearly that requires greater support from local businesses and community groups, as well as the Shire, as the costs must escalate commensurately. Unfortunately, even the likes of the Bendigo Bank withdrew support for whatever reason, yet I personally know of businesses that don’t benefit at all from the event, but still support it fully. The community, the residents, do seem to overwhelmingly support the event, given everyone that I’ve spoken to over the years, though the minority do seem to have the loudest voice. Sadly, I think the ship has sailed and is now headed to other ports.
Update 1: I saw the following article in the Mirboo North Times and felt that it was worthy of posting and giving it some analysis.
First off, there are always two sides to a story and the truth always lies somewhere in-between. Language can often be misinterpreted and emotions can run wild, especially when it comes to social media such as Facebook. Many people have taken the Facebook post in the most literal sense, without giving any thought that maybe it wasn’t the whitewash some interpreted and perhaps some just wanted to use it as a basis on which to be offended.
Secondly, the comments made about Inline 4 Café not engaging with the community is, at least from what I understand and have observed, not quite accurate. Given that there were some businesses, churches, the Mirboo Country Development Inc, the Shire, VicRoads, TAC, the local member Danny O’Brien, the Bendigo Bank and others involved (but with diminishing interest), does not indicate lack of community engagement. But what does seem to be evident is that the community groups that Deb Williams talks about never approached Inline 4 Café so that they would not be ‘alienated’.
Thirdly, when I spoke to Marcel and Sabine, there was very little personal engagement from many of the local businesses. It’s quite disingenuous to blame Inline 4 Café for not engaging with the community, when apparently a fair proportion made no effort to engage with them when Inline 4 Café said they tried. Again, this is a two way street, newcomers should be made welcome to a community, not be ‘alienated’, and so the burden of introduction should not be theirs entirely. Ever has it thus been in any country community that I’ve known.
Finally, the Mirboo North Times is being disingenuous about Inline 4 Café not engaging with the community. As a newspaper, they have made no apparent effort themselves to get Inline 4 Café’s side of the story and even boycotted one of the events, which raised the ire of one of our Reverends. It’s all well and good to report one side of a story but, as I said at the beginning, there are always two sides to a story. Perhaps sometimes it’s just easier to promote one side and confirm whatever bias exists.
Having worked in the news industry for many years and covered many stories, and continuing to do so now in Gippsland, I despair when I see such things as this happening. What I observe from all of this is that a cry for help was completely ignored and now we see the results. No one is a winner in situations like this and playing the moral high ground or a blame game benefits no one. If this event was considered important to Mirboo North, then why didn’t those who profess to know how it’s done, reach out and save it?
And all too often life imitates art, or is it art imitates life? Please read all the links.